If it takes longer, they want you to feel invested in it and the greater the chances that they shall request you to pay for the service in the end. When a website performs a reverse phone lookup, it should just take a few seconds. The motive is to persuade you to get invested as they pitch that they offer free reverse phone lookups, but in reality, access to the report is frequently fee-based. First, they make it look easy despite the task being a challenge in itself.
Unexpectedly, some companies that offer free reverse phone lookup services are illegal.